Case Study: Electrolux Inspiration Evenings with AREC

Dear ADENA Partners, this time we would like to share a case study from our Danish distributor, UNIT. Together with the system integrator AV-Center, they have created a complete and mobile solution for recording and live streaming based on AREC for Electrolux.

Electrolux is a multinational and well-known brand of home appliances. They have numerous showrooms all over the world where they commonly invite retailers and regular customers to examine the appliances on the spot. In one of their Danish showrooms in Fredericia, those who purchased such products are invited to attend inspiration evenings, where they are given suggestions on how to best use a particular appliance in a kitchen setting. However, the ongoing Covid-19 restrictions required drastic changes to the way these evenings are held, and so Electrolux started looking for an easy-to-use and portable live streaming solution.

The appliance giant realized that AREC devices fit their requirements perfectly and chose a Network Camera and a Media Station for the showroom. CI-21H Network Camera is used to capture the speaker and invited chef’s interactions. This video feed is sent to a KL-3WT Media Station which applies elements like overlay and background, mixes it with other audio and video sources at the same time, and streams it to RTMP platforms. The station is made to be easy to use, and so all essential controls are available through the inbuilt touch screen - for example, users can start or stop recording, change how the video sources are shown, control sound, export videos, and even control the camera’s PTZ. Every device, including the wireless Sennheiser microphones, is installed in a portable rack and can be moved by the presenters at will. Per the words of Electrolux’s Thomas Brinch-Møller: “Now it is only the imagination that sets the limits for our further development of events, product training, and launches.”

AREC solution lets Electrolux continue providing top-notch service to their customers despite limitations imposed by social distancing and also opens new opportunities for the future on how to reach a whole new audience worldwide. Are you interested in building a similar solution? Contact us at www.a-dena.com and we will be happy to assist you.

Text: Anastasia Yakimenko

Case Study: Italo-German Chamber of Commerce relies on AREC

Dear ADENA Limited partners, this time we focus our attention on the Italo-German Chamber of Commerce (hereafter AHK) based in Lombardy, Italy. Our official distributor Prase and system integrator Technosound created a live streaming hub with video conferencing capabilities by combining AREC Media Capture System together with products from Biamp, LG, and Shure.

AHK is a governmental organisation that fosters business relationships between Italian and German companies since the beginning of the 20th century. It provides support, consulting services, and training for companies doing international business. Given the nature of such activities, AHK must have easy to use and multifunctional solutions in place. To that end, system integrator Technosound created a studio capable of both live training webinars and video conference meetings, and AREC Media Capture System became the heart of this complex.

At the centre of it, there is AREC LS-300 Media Station. The 3 channel model combines, records, and streams up to 3 Full HD video sources in a mixed and individual format and provides an intuitive touch control method. One of the sources of LS-300 is a Biamp Modena Hub, which enables wireless collaboration for presenters from their own devices. The other two video sources are AREC CI-21H PTZ Network Cameras, which enable image capture from different angles. Presenters add their voice to the mix using the Biamp Devio microphone system. Combined presentation material and audio is outputted to a room with 43” LG screen and Shure SLX-D wireless microphone system for the local audience to see and participate as well when needed. Finally, the system allows AHK to use software video conference systems like Zoom, Teams, and others to seamlessly host and join hybrid meetings.

AHK relies on the completed studio for all its AV needs and carries out cross-national events with great success. Per the words of AHK’s representative Sonny Laurano, “We are satisfied with the result achieved which combines quality and ease of use”.

Do you need to create a multifunctional studio? Contact us at www.a-dena.com and we will be happy to assist you.

Text: Anastasia Yakimenko

Case Study: Hybrid Office with AREC in Ukraine

Dear ADENA Partners, our case study this month looks at the new conference hall of Suzirya - a pet supplies and products distributor in Ukraine. Developed by our official distributor in Ukraine, UTTC, and system integrator AVexpert, this case demonstrates how AREC can elevate conference recording and streaming to the next level.

With companies switching to a hybrid office model of working, Suzirya in Ukraine is not an exception. It is clear “why” - this kind of office arrangement provides numerous advantages, such as proper social distance, flexibility, and saving of costs. Nonetheless, “how” is not always clear - and in a significant number of cases, lack of that knowledge can result in communication and other problems when implementing the hybrid office model. Professional AV equipment for conference rooms solves or minimises the impact of such problems, and Suzirya’s team wanted to make sure that their conferences were done in top quality only. Thanks to the work of AVexpert, they settled on a combination of AREC and Poly to get the best system for conferencing.

AREC LS-200 Media Station was selected as the centerpiece of this system. It is a two channel station which can mix, record, and stream HDMI, VGA, audio, and network sources in Full HD quality. To initiate video calls, Poly video conferencing system was connected as a source on LS-200. Using the loop through feature of LS-200, ongoing conference calls on Poly are sent to the video wall, making sure that the local audience can focus on remote participants without distractions. Additionally, two cameras were installed in the room - a standard PTZ camera to capture the audience and AREC CI-T21H camera to track the speaker. To effectively use all sources in the room, we developed an API solution that allows the user to switch between currently used network cameras, bringing in even more sources that would be possible normally. Lastly, to provide even more options for conferencing, RADA Bridge was added to convert HDMI output of LS-200 and turn it into USB signal for use in applications like Teams, Skype, Zoom, and others.

With the installation complete, Suzirya now has a truly advanced conference room. They can simultaneously record, stream, and participate in video conferences, both hardware and software based. The room is further complemented by accurate tracking of the lead speaker and capturing of their audience in Full HD. Would you like to elevate your conference room experience as well? Contact us at www.a-dena.com and we will be happy to discuss how our products can assist you.

Text: Anastasia Yakimenko